Daily Links for April 25: Keds Joins the Sustainable Footwear Party, H&M Begins Disclosing its Garment Factories to Consumers, and More

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1. Keds, like Everlane and Adidas, is hopping on the sustainability train. Its new collection features a limited edition zero-waste shoe that is made from the scraps of the other shoes in its collection. - Read more on Glossy

2. H&M announced that it will be disclosing information for each of its garments about the factory they came from. This information included production countries, addresses, factory names, and more in an effort to "make it easier for customers to make more informed choices while shopping." - Read more on The Fashion Law

3. Poet and critic Hanif Abdurraqib shares an essay about his passion for sneakers and how being an expert can lead to a feeling of isolation. But sacrificing your passion for people you love and sharing it with other people is a much better feeling than being a lonely expert. - Read more on SSENSE

4. If you're like me and have trouble keeping your favorite white sneakers clean and pristine, Fawnia Soo Hoo breaks down how to properly clean and care for them. - Read more on Fashionista

Daily Links for April 24: Making Polyester "Yummy" for Micro-Organisms, the Creation of the #SephoraSquad, and the Anti Sponsored Content Social Network

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1. With sustainability efforts by the fashion industry increasing, the focus is usually on sustainable materials and how to avoid polyester, one of the worst offenders of ocean pollution. A new approach to this is figuring out what happens to garments after they are thrown away. Some small micro-organisms love to eat plastic, but to make it more desirable for them to eat, companies such as Prima Loft are adding sugar to polyester to create a "yummy" flavor they'll love. - Read more on The New York Times 

2. Sephora is launching a program, the #SephoraSquad, to incubate its own influencers. They're looking to expand the diversity of voices for their social platforms and create authentic influencer content. Members of the Squad include makeup artist Erick Glam, Shalom Blac, and Ryan Potter. - Read more on Glossy

3. Church merch seems to be the new trend in streetwear. Churches such as Zoe Church, Fresh Life Church, and more notably, but not religiously affiliated, Kanye West's Sunday Service, have all created t-shirts and other branded merchandise with streetwear inspired designs. - Read more on Fashionista

4. Former Jet.com employees, Elizabeth Shaffer and Lizzy Brockhoff created Masse, an app and social network that allows users to share product recommendations among friends and people they know. The kicker is that Masse does not allow sponsored or any paid-for content or fake reviews, unlike your favorite social media site, Instagram. - Read more on Business of Fashion

Daily Links for April 23: We Can't Buy Our Way Into Sustainability, the Return of Bourgeois Fashion, and More

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1. Activist Céline Semaan explains that we can't buy our way into sustainability. Instead, we should change how we live. - Read more on i-D Vice

2. The social influence market is one that is based on "selling out" to become an authentic influencer. The market lacks transparency and ethics and soon it will largely lack humans. Algorithmic personalization is beginning to shape our collective tastes and is determining who actually leads by influence. - Read more on Medium

3. Designer brands such as Burberry, Celine, and Dior have begun to shift away from streetwear inspired styles to more tailored, practical, and "grown up" designs. Bourgeois fashion is making its return, but at a time where the social structure has been upended. These new styles may reflect a reclaiming of high fashion by the upper class.  - Read more on High Snobiety

4. Though traditionally, sneakers and sustainable fashion don't often cross paths, Adidas and Everlane  have introduced new sustainable sneaker offerings with opposite materials. - Read more on Fashionista

Daily Links for April 22: Gen Z Prefers to Buy Their Beauty Online, the Rise of Trans-Masculine Fashion, and More

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1. Despite digital sales surpassing brick and mortar sales for most retailers, Gen Z is choosing to buy beauty products in store rather than online. - Read more at Business of Fashion

2.  Sustainable fashion brand, Everlane, promised to rid its supply chain of plastic by 2021. Recycling is embedded into its company culture and its ReNew outerwear line is made entirely of plastic bottles. Founder Michael Preysman discusses Everlane's processes to make it as sustainable and environmentally friendly as possible. - Read more at Fast Company

3. The beauty industry, not unlike fashion industry, is known for creating bulky or unnecessary plastic packaging that is either hard to recycle or destined for a landfill. However, some beauty brands such as Garnier, Lush, and L'Occitane are doing their part to introduce recyclable containers and packaging to consumers. - Read more at The Guardian 

4. The market for trans-masculine fashion is growing at a rapid pace. Products such as binders and packers can provide a confidence boost or affirm the personal identity of trans-masculine, non-binary, and other individuals. Social media has allowed the trans community to raise its voice and has contributed to the rise of fashion brands founded by trans men and women. - Read more on Fashionista

Daily Links for April 15: Michelle Pfeiffer Brings Sustainability to the Fragrance Industry, Muslim Consumers are Waiting to be Heard, and More

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1. Typically a secretive industry, Michelle Pfeiffer is bringing transparency and sustainability to fragrance with her new perfume company, Henry Rose. - Read more on Fast Company

2. There is no doubt that clean beauty has been on the rise for consumers. Clean and natural beauty products claim to be made without toxic ingredients and therefore, are better for the skin. However, marketing materials for clean beauty brands often use fear-mongering techniques rather than facts. Here, Fashionista fact checks eight marketing claims clean beauty brands make. - Read more on Fashionista

3. Muslim consumers make up a rapidly growing market with spending power that is expected to reach $484 billion this year. However, many brands have yet to attempt or only sporadically cater to their growing market and demand for products. - Read more on The Fashion Law

4. The brand, Reformation, released its new line of sustainable swimwear this spring. While it stated that its swimsuits were made from recycled plastics, it just as quickly admitted that its product was far from perfect. When synthetic material is washed, it releases small pieces of plastic into the water, which eventually finds its way to the ocean. Reformation discusses their current, but imperfect, solution to the problem. - Read more on Fast Company

Daily Links for April 10: The Rise of Sneaker Bots, The Potential Decline of Men's Streetwear, and More

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1. If you're finding it nearly impossible to grab the latest sneaker releases, a bot could be the answer. Companies such as AIOBot create and sell "sneaker bots" that make it easier for those looking to purchase or resell sneakers to obtain them, creating a chance for those who find it harder to nab hyped products. - Read more on Glossy

2. Grailed founder, Aran Gupta, thinks that streetwear may be on the decline for the young male consumer. - Read more on WWD

3. The Lunary is a web store that carries fashionable products from clothing brands that focus on sustainability, ethical labor practices, transparency and more. - Read more on Nylon

4.  Instagram is the new window shopping. Many consumers find themselves discovering new brands and scrolling through their wares on the social media platform rather than on their online stores. "A third of all Instagram users have now bought an item of clothing they saw on the social network." - Read more on The Guardian

5. While sustainability practices are meant to maintain the current state of Earth's climate, regenerative farming aims to repair, or build it back up. Companies such as Patagonia and Kering have started to invest in it, raising questions about its potential impact and future uses. - Read more on Fashionista