Daily Links for April 22: Gen Z Prefers to Buy Their Beauty Online, the Rise of Trans-Masculine Fashion, and More

Image: Raphael Lovaski on Unsplash

1. Despite digital sales surpassing brick and mortar sales for most retailers, Gen Z is choosing to buy beauty products in store rather than online. - Read more at Business of Fashion

2.  Sustainable fashion brand, Everlane, promised to rid its supply chain of plastic by 2021. Recycling is embedded into its company culture and its ReNew outerwear line is made entirely of plastic bottles. Founder Michael Preysman discusses Everlane's processes to make it as sustainable and environmentally friendly as possible. - Read more at Fast Company

3. The beauty industry, not unlike fashion industry, is known for creating bulky or unnecessary plastic packaging that is either hard to recycle or destined for a landfill. However, some beauty brands such as Garnier, Lush, and L'Occitane are doing their part to introduce recyclable containers and packaging to consumers. - Read more at The Guardian 

4. The market for trans-masculine fashion is growing at a rapid pace. Products such as binders and packers can provide a confidence boost or affirm the personal identity of trans-masculine, non-binary, and other individuals. Social media has allowed the trans community to raise its voice and has contributed to the rise of fashion brands founded by trans men and women. - Read more on Fashionista