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| Image: The Dolls Factory |
I've mentioned it before in earlier posts, but I am so glad it's finally springtime. It only stopped being cold in Houston a few weeks ago and I already feel happier. Though I, thankfully, don't suffer from Seasonal Affective Disorder, I do get a pretty obnoxious case of the winter blues and constantly long for warmer weather and sunshine. Also, once Twitter caught on to the temperatures rising, many users shouted their hoorays and jokingly claimed to crawl out of their winter holes. It truly is a great moment for us spring and summer lovers. And though it may be painfully obvious, yellow is one of the best colors for these seasons.
Though Primrose Yellow was on Pantone's trend forecast in 2017, it often takes up to two years for a trend to make its way to the mainstream and I believe it is finally getting its shine. I first noticed it on Kate Spade's website and instantly had a feeling that it would be one of the primary colors this summer. I also made sure to scourge my favorite websites for Primrose Yellow products and was mostly unsuccessful, but the few things I did come across (see below) were beautiful.
It is interesting to note that color trends often shift from one tone to another. For instance, the shift from the almost universally loved Millennial Pink to hot, neon pink as seen on Kim Kardashian, Kylie Jenner, and Tracee Ellis Ross. The next shift just may be from the almost marigold Gen Z yellow that was the go-to color for any Urban Outfitters shopper last year to the brighter and bolder Primrose Yellow.
If you're looking to celebrate your increased serotonin levels like I am, a few brands have already begun offering Primrose Yellow wares. Kate Spade has Primrose Yellow crossbody bags and a cardholder and accessory brand Elleme offers a pricier, but pretty yellow bucket bag. Yellow can be a hard color to wear, but if its on your accessory, its much easier and fun to pull off!
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